Writing

Startups & engineering

This is the home for my writing on startups, software engineering, products, and building things. Right now, most of it lives on The Startup Case, with room for more to live here over time.

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The Startup Case

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The Startup Case

Exploring what AI powered startups do, why customers pay, and what investors are betting on.

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Themes

What I write about

Startups

How the business works

What companies do, why customers buy, and where investors see an opportunity.

Engineering

How things get built

Software, systems, tools, and the decisions behind making useful products.

Building

What I learn along the way

Notes from creating products, testing ideas, and getting better at the work.